The journey of Hadoop and its eco-system is getting more and more efficient to serve better in the Big Data arena. In this paper, we will explore and experiment the technical capabilities of the latest Apache Hive version 0.12. One of the key features that attract usto Hive is the data storage mechanism. In the present situation, we are undergoing a revolution in the way that data is collected. From the evolution of Big Data, we started sailing deeper into the massive set of complex data, either structured or unstructured, to perform Business Intelligence and Predictive Analysis. The data storage mechanism plays akey role in writing, reading and storing the data, effectively.
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