The objective of the present research was to see the impact of app-based taxi service on travel behavior. In addition, we also wanted to look at variables such as convenience, time efficiency, affordability and others which contributed to travel behavior. The sample for this study consisted of 200 participants, all of whom were known to be app-based taxi users. However, the research was carried out with 157 participants in total. The sampling method used was non-probability convenient sampling, and according to the results, the hypothesis was proven, at significance of 0.05, showing that travel behavior such as convenience, time, affordability are all impacted by both the app based taxi system and public transport system, with the taxi system having made transport more reliable and safe as compared to the public transport system of Pakistan.
