The quality of the service is a primordial element in the establishments restauranteros. The objective of this work is to propose a training plan to raise the quality of customer service in restaurants in Santa Marianita. This research was carried out as a result of the visible reduction in the number of clients in the restaurants of Santa Marianita beach. Through the observation, it was determined that: there was a delay in the service, the hand is extended to clients being transpired, as well as offering the hand to the females, the posture for the attention was not correct, it was not punctual at the arrival of the clients; from this came the question How to raise the quality of customer service in the restaurants of Santa Marianita? We worked with the customer service dimension. The methodology that was used for this research was exploratory and descriptive, in which we applied the techniques of surveys and interviews. The application of these techniques evaluated that the quality of the service in Santa Marianita establishments is low, hence the importance of proposing a training plan for the development of the customer service process in these establishments, in order to guarantee standards of competitiveness in the parish, contributing to optimize the quality of the service. The training plan was validated by the expert method. The importance of training to workers working in restaurant companies in terms of service strengthens local and national tourism, increasing competitiveness.
