Market intelligence as a mechanism to achieve marketing competitiveness in the sport facilities of Egyptian universities

Aim: The current study aimed to identify the role of marketing intelligence systems as a mechanism to achieve the competitiveness of sport facilities in Egyptian universities. That is through the opinion of a group of Egyptian sport specialists. Methods: The researchers used the descriptive method (surveying method) with its steps and procedures for its appropriateness to achieve the research goals. Community of the research is represented of (122) sport specialists who are working in sport facilities in Egyptian universities. Materials: The researchers designed a questionnaire aiming at recognizing the role of marketing intelligence systems as a mechanism to achieve the competitiveness of sport facilities in Egyptian universities. Results: Sport facilities in Egyptian universities do not possess professional management of market intelligence systems. This makes the sport specialists unable to apply market intelligence systems to achieve the desired competitive capabilities for sport facilities in Egyptian universities.