Mobile value added services and the satisfaction of customers

The Mobile Value-Added services play a vital role for increasing the revenue in the Indian telecom sector. These services are considered as growth drivers. This paper is an attempt to analyze customer satisfaction for Mobile Value Added Services. M-commerce, M-education, M-entertainment etc. have been identified as important detriments that satisfy the customer.

Author: 
Dr. Falguni C. Shastri
Volume No: 
02
Issue No: 
01
Paper Number: 
0213
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