Organic food versus conventional foods: a comparative study of attitude in vadodara

As people become more informed about their health and diet, the interest in organic food products is increasing. This research makes a comparison in consumer attitude towards organic food products and non-organic ones in the city of Vadodara, Gujarat, India. By collecting data through a structured questionnaire from 170 respondents selected through stratified random sampling technique, the attitude of consumers was measured towards both the categories. The results were encouraging for organic food products. The overall attitude was found to be positive and people were willing to purchase them. The only issue was price and availability of these products in the local markets. Also, there were some apprehensions regarding the authenticity of them being organic.